Nike Sport Shoes - Sport Shoes - Man Shoes
Nike Air Jordan
The first Air Jordan sneaker made its debut in 1985—Michael Jordan's rookie basketball season. Shown here: the first style in the line, which has seen 22 iterations in the years since. The high-top shoes, which have basically kept the same ankle-hugging silhouette and the distinctive "Jumpman" logo featuring the silhouette of Jordan making a slam dunk, have proven to be an iconic sub-brand for Nike—evident from the line's longevity (Nike won't release sales figures). Nike hopes fans of the line will be drawn to the Air Jordan XX3 for its style and its wearability, and not just its identification as an eco-chic product. In this way, executives hope sales of Nike Considered shoes in general will increase as the environmental aspects become a requirement for consumers, rather than a selling point.
The first Air Jordan sneaker made its debut in 1985—Michael Jordan's rookie basketball season. Shown here: the first style in the line, which has seen 22 iterations in the years since. The high-top shoes, which have basically kept the same ankle-hugging silhouette and the distinctive "Jumpman" logo featuring the silhouette of Jordan making a slam dunk, have proven to be an iconic sub-brand for Nike—evident from the line's longevity (Nike won't release sales figures). Nike hopes fans of the line will be drawn to the Air Jordan XX3 for its style and its wearability, and not just its identification as an eco-chic product. In this way, executives hope sales of Nike Considered shoes in general will increase as the environmental aspects become a requirement for consumers, rather than a selling point.
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